Pseudo intellectuals tagged the streets, high on the gas of late ‘90s alternative comedy DVDs from the bin-room. New age pacifists dropped glock and bomb emojis to the hottest left-field misogynist rap. ‘The BOMB!’ ‘Killer!’ Memes battled for the minds of a generation. Two million smirks to save the earth. Sharon called Tracey ‘a fat bitch’ on Facebook. Nick wasn’t bothered.